Introduction to Generative AI in Snowflake

In today’s rapidly evolving digital ecosystem, professionals face a new kind of challenge—understanding Generative AI beyond the buzzwords. Traditional AI once relied on explicit programming and structured outputs. Now, with Generative AI, machines can create—writing, coding, designing, and conversing like humans. For many, this transformation feels complex and inaccessible.

Ignoring how Generative AI works means more than just missing a trend—it risks losing competitive advantage. Organizations leveraging GenAI are already automating workflows, improving decision-making, and delivering hyper-personalized experiences. Those without a solid grasp struggle to differentiate hype from true capability, often misusing AI tools or failing to capture their full potential.

Through engaging conversations between Sam, a data analyst, and Alex, a senior AI architect, you’ll navigate how AI systems generate content, make decisions, and learn from data. Interactive scenarios, hands-on demonstrations, and knowledge checks will help you build both conceptual understanding and real-world intuition.